介绍广告的英语文章_俞葱遮同学英语作业《介绍广告的英语文章》归纳笔记_英语_俞葱遮

编辑: admin           2017-26-06         

    介绍广告的英语文章导读:

    这道英语作业题由俞葱遮同学整理的英语作业解题归纳几笔——《介绍广告的英语文章:用英文描述广告的作用需要一篇用英文描述广告作用...》,指导老师是江老师,涉及到的英语考点概括为:用英文描述广告的作用需要一篇用英文描述广告作用...,同学们要认真的阅读介绍广告的英语文章:用英文描述广告的作用需要一篇用英文描述广告作用...的相关英语考点,不断的加强训练自己的英语作业解题能力,只有掌握了这些英语考点,才能让自己在班上出类拔萃,也才会在英语考试中取得良好的成绩,下面是俞葱遮英语作业的详细归纳笔记分享(本道题以问答模式展开)。

    题目:用英文描述广告的作用需要一篇用英文描述广告作用...

    这篇文章讲的是广告的三大作用:

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    Advertising is paid, nonpersonal communication that is designed to communicate in a creative manner, through the use of mass or information-directed media, the nature of products, services, and ideas. It is a form of persuasive communication that offers information about products, ideas, and services that serves the objectives determined by the advertiser. Advertising may influence consumers in many different ways, but the primary goal of advertising is to increase the probability that consumers exposed to an advertisement will behave or believe as the advertiser wishes. Thus, the ultimate objective of advertising is to sell things persuasively and creatively. Advertising is used by commercial firms trying to sell products and services; by politicians and political interest groups to sell ideas or persuade voters; by not-for-profit organizations to raise funds, solicit volunteers, or influence the actions of viewers; and by governments seeking to encourage or discourage particular activities, such a wearing seatbelts, participating in the census, or ceasing to smoke. The forms that advertising takes and the media in which advertisements appear are as varied as the advertisers themselves and the messages that they wish to deliver.

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    The word “advertise” originates from the Latin advertere , which means to turn toward or to take note of. Certainly, the visual and verbal commercial messages that are a part of advertising are intended to attract attention and produce some response by the viewer. Advertising is pervasive and virtually impossible to escape. Newspapers and magazines often have more advertisements than copy; radio and television provide entertainment but are also laden with advertisements; advertisements pop up on Internet sites; and the mail brings a variety of advertisements. Advertising also exists on billboards along the freeway, in subway and train stations, on benches at bus stops, and on the frames around car license plates. In shopping malls, there are prominent logos on designer clothes, moviegoers regularly view advertisements for local restaurants, hair salons, and so on, and live sporting and cultural events often include signage, logos, products, and related information about the event sponsors. The pervasiveness of advertising and its creative elements are designed to cause viewers to take note.

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    Although the primary objective of advertising is to persuade, it may achieve this objective in many different ways. An important function of advertising is the identification function, that is, to identify a product and differentiate it from others; this creates an awareness of the product and provides a basis for consumers to choose the advertised product over other products. Another function of advertising is to communicate information about the product, its attributes, and its location of sale; this is the information function. The third function of advertising is to induce consumers to try new products and to suggest reuse of the product as well as new uses; this is the persuasion function.

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    The identification function of advertising includes the ability of advertising to differentiate a product so that it has its own unique identity or personality. One famous example of this is found in the long-running advertising for Ivory Soap. In the late 1800s, a soap maker at Procter and Gamble left his machine running during his lunch period and returned to find a whipped soap that, when made into bars, floated. The company decided to capitalize on this mistake by advertising Ivory Soap with the phrase “It Floats.” This characteristic of Ivory Soap served to uniquely identify it and differentiate it from other bars of soap.

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    The information function of advertising can also be found in advertising for Ivory Soap. For more than one hundred years, advertisements for Ivory Soap have focused on such product characteristics as purity of ingredients, child care, and soft skin. These characteristics, in turn, were often related to key benefits that could be obtained from using Ivory Soap. Thus, various advertisements emphasized “That Ivory Look,” which focused on the relationships between product characteristics and the benefits of obtaining a fresh and healthy appearance.

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    The third and most important function of advertising, persuasion, is also evident in the long-running Ivory Soap advertising campaigns. The advertiser, Procter and Gamble, has linked Ivory Soap with obtaining benefits that are important to customers: a fresh and healthy appearance for women, a mild, nonirritating method for bathing babies, and a novelty for children in the tub (since it floats). The benefits of the product suggest reasons to buy and use Ivory Soap and thus provide a basis for persuading consumers. Different benefits are important to different customers. Thus, to realize its full potential as a persuasive tool, advertising must often be tailored to emphasize those benefits that are important and meaningful for a particular type of customer or a particular use of the product.

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    希望回答对你有帮助.

    互助这道作业题的同学还参与了下面的作业题

    题1: 【怎样用英文来讲述广告的作用和影响还有发展历程我们需要准备一篇报告是关于appealaboutadvertisement其中涉及到这些问题】

    找到一个网页专门讲广告的历史和影响,篇幅很长,不在这里粘贴了,给你网址:http://chnm.gmu.edu/courses/omalley/120/empire/ads/ads.html

    题2: 【请问“广告公司”用英文如何表达?】[英语科目]

    Ad CO.是广告公司的英文缩写,简洁,明了,正规用文的写法;Ad CO.,Ltd.广告有限公司的缩写.advertisement是广告的名词形式,advertising是广告的动名词形式,习惯上公司形式用advertising company.

    题3: 广告说明书英语怎么讲在翻译过程中碰到了这个词,希望有高人能帮小弟解决,在此先谢过![英语科目]

    the ad'instuction

    题4: 用英语简述网络的意义在于什么[英语科目]

    The old maxim, “It’s not what you know, but who you know,” really is a good way to sum up the importance and relevance of networking in the life of the job-seeker. Thus, it would not be a stretch to say that networking is the most important activity for a job-seeker to get a handle on to achieve success while searching for a job.

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    You may have already realized during your job search exploits that there are more jobs available than are listed in your local paper. This is because a majority of job openings are simply never advertised. They are held back by the business owners or left up to the job-seeker to take the initiative and contact the HR department or some other internal contact. This means that scores of unadvertised openings can be discovered only through talking to as many people as possible and letting them know you’re currently looking for employment. Since you may know “someone who knows someone”, you could be in a better position than those who limit themselves to ads in the classified section.

    The relationships that you build through networking can help you in a number of ways:1) those in your network may have information about hidden employment opportunities; 2) you may have contacts that can help while researching your career plans; 3) you can be inspired and motivated by some of great personal contacts you’ve made;

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    4) if your contact works for a company you have an interest in, you could gain valuable inside information regarding in-house opportunities that have not be released to the public yet.

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    But a question remains: Should a job seeker concentrate more about the quality of his network or the quantity of those who make up the network?

    QUALITY VS. QUANTITY

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    Should you keep your network small and made up of quality professional and personal connections, or go for a larger number of contacts who are relevant to your search efforts but may or may not be what you would consider quality contacts? The fact is, you should really do your best to develop both aspects of your network, but doing this is far from simple. Time is the key factor here. You must have time to both build and more importantly maintain those relationships; to make them quality contacts takes even more time. Unfortunately, most of us only have so many hours in a day to devote to this. Therefore, one aspect or the other may suffer for it.

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    So how can you find a clear balance of quality connections with highly relevant people and maximizing the number of people in your network? In order to make the most of your efforts, you need to find out what sort of relationship quality will be enough to accomplish your job-seeking goals. Then you can build the numbers based upon this information. Of course, there is no one right solution all the time. Your specific needs will have to be revised when the context changes. Any strategies that you find help you build those stronger, quality relationships and reach out to more people should be time-sensitive, allowing for the constraints of your schedule.

    QUALITY NETWORK

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    Though it may be obvious by now what a quality network is, it will be good to go over a few more points. A purely quality-based network will be small and limited in scope. Many people have networks made up of close friends, family members, and occasionally old acquaintances. Your time and attention is fixed upon maintaining these intimate relationships and using them to gather information about opportunities. Even if your quality network is made up of business contacts, they will be those that you’ve invested considerable time in, cultivating them into strong relationships.

    QUANTITY NETWORK

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    Creating a network that is based on numbers involves the extension of your contacts. A primary way that you can do this is to ask those who are already in your network if they know other people that may have relevant information that you can use on the job hunt. This works on both the personal and professional levels. Not only can you ask your friend or neighbor if they might know somebody, but you can ask co-workers as well. That’s right; you just ask them. Most people will be helpful and maybe point to some potential leads. If you’ve taken the time to develop your quantity network relationship strategically, and targeted key players who can influence many of the other lesser contacts, you can use numbers to gain a decisive advantage and find what you want much faster and effectively.

    HOW TO BUILD A QUALITY NETWORK WITH QUANTITY

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    You should start by building a core group of quality contacts and use them as a base to expand the quantity of the network, while striving to keep the quality of contact in check along the way. This provides the best of both: the range of a quantity-based network with the strength and reliability found in quality contacts.

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    古语说,"不在于你知道什么,而在于你认识谁."对于那些找工作的人来说,确实是一个很好的途径来总结网络的重要和贴切.然而,并不能由此进一步说,在求职者成功的获得一份工作的过程中,上网是最重要的活动.

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    在你找工作的过程中或许已经意识到,实际的工作机会远比本地报纸上列出的多得多.这是因为大多数的工作机会根本就没有登广告.他们被公司老板隐藏起来,或者这些工作机会需要求职者主动联系人力资源部门以及进行其他的内部沟通.这就意味着要想发现这些没有刊登广告的工作机会,只有尽可能的与每一个人沟通,让他们知道你当前正在寻找工作.由于你能够认识"某人认识的某人",与那些将自己局限在各种分类广告区域的求职者来说,你

    可能会处于一个更好的竞争位置.这种你通过互联网建立的关系可以在如下的几个方面帮助你:1)你在网络上认识的人或许会掌握关于那些被隐藏的工作机会的信息;2)你有可能会接触到那些在你的职业规划中能够帮助你的人;3)你能够被你曾经接触到的一些非常出色的人所鼓励,激发.4)如果你有效的接触到一家你所感兴趣的公司,你就能够获得那些还没有对外公布的,关于内部工作机会的有价值的信息.但是存在一个问题:一个求职者是应该集中关注网络关系的质量还是数量呢?质量VS数量

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    你应该保持一个较小的网络圈子,从而保证圈中朋友都有较高的职业能力和亲密的个人关系,还是应该与那些关系到你职业的人广泛联系,但是这些人可能,也许不可能成为你希望接触的那类人?真确的方法是,你网络圈子的这两个方面你都应该尽力的去发展,但是要做到这一点并不容易.时间在这里

    就是一个非常重要的因素.你必须有时间去建立同时更重要的是维持那些关系;还要花更多的时间去使他们变成有价值的关系.不幸的是,我们中的大多数在一天之中只有那仅仅的几个小时去做这件事情.因此,其中的某方面我们可能没办法做好.

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    那么在你的网络生活中,如何能找到一种新的平衡,能够保证联系人的质量和数量?为了让你的努力保持高效,你需要找出哪种类型的关系将最有效的帮助你实现找到工作的目标.然后你就可以基于这些信息结交朋友.当然,计划需要跟上变化.当希望工作的内容变化时,你这些特定的需求也将被修改.

    你制定的这种能帮助你建立更高质量关系并且能结识更多人的策略在时间安排上必须灵活,能够跟得上你的日程安排.高质量的网络关系

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    虽然现在对于什么是一个高质量的网络关系的定义已经非常清楚了.但还是有必要强调一些关键点.一个纯粹意义上高质量的网络圈子应是较小并且限定范围的.许多人的网络圈子由亲密的朋友,家人,有时候还有老熟人组成.你的时间和精力倾向于维持这些亲密的关系并且通过他们得到关于工作机会的信息.即使你的高质量的网络圈子是由生意上的联系人组成的,你也应该投入较多的时间来和他们交流,培养他们成为你重要的网络关系.

    高数量的网络关系

    介绍广告的英语文章:逆火学习站的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    建立一个基于数量的网络关系,以此涵盖你广泛的联系人.首先要做的是去询问那些你已经认识的网络朋友,是否他们拥有能够对你的求职有帮助的重要信息.这对与个人及专业层次都有好处.你不仅仅能询问你的朋友或者邻居,也可以询问你的同事.对,尽管去问他们.多数人都会对你有所帮助并却能够对你做出一些潜在的引导.在战略上,如果你已经很多时间在数量上扩展你的网络关系,并且接触了那些具有一定影响能力的关键人物,你就可以利用数量上的优势去获得决定性的胜利并且更快更有效率的获得你想要的.

    如何利用数量优势来打早一个高质量的网络关系

    介绍广告的英语文章:逆火学习站(img1.72589.com)的俞葱遮同学的作业题:《用英文描述广告的作用需要一篇用英文描述广告作用...》解题思路

    介绍广告的英语文章小结:

    通过以上关于俞葱遮同学对介绍广告的英语文章:用英文描述广告的作用需要一篇用英文描述广告作用...的概括总结详细分享,相信同学们已经对介绍广告的英语文章的相关英语作业知识一定有所收获吧。建议同学们要学会归纳笔记,仔细揣摩俞葱遮同学分享的解答《用英文描述广告的作用需要一篇用英文描述广告作用...》这道作业题的重点部分,把英语考试中可能涵盖的考点都在平时得到加强训练,才能让自己的英语考试获得好成绩。

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