...结合对中国奢侈品消费市场现状、特点以及奢侈..

编辑: admin           2017-26-03         

    论文首先从奢侈品的定义为基础,结合对奢侈品品牌定义的研究,分析了奢侈品以及奢侈品牌的特点.\x05

    Firstly,the definition of from luxury based on luxury brands,combining with the definition of the research,this paper analyzes the characteristics of luxury goods and luxury brands.\x05

    然后以中国奢侈品市场现状为背景,结合对中国奢侈品消费市场现状、特点以及奢侈品消费的新趋势的分析,系统地研究了中国奢侈品消费者的行为特点以及消费心理.\x05

    Then the luxury market in China,combining the present situation of Chinese background of luxury consumer market situation,features and luxury consumption,the new trend analysis systematically studied Chinese luxury consumer behavior characteristic and consumption.\x05

    通过对奢侈品、奢侈品市场以及消费者的研究和探讨,本文系统地分析了奢侈品应如何进行品牌定位,并以路易威登公司的成功案例详细探究了奢侈品品牌策略.\x05

    Through the luxury market for luxury,and the consumer research and discussion,this paper analyzes how to conduct luxury brand localization should be,and with Louis vuitton company's successful cases detailed explored luxury brands strategy.\x05

    最后,本文围绕如何打造中国本土的奢侈品牌,分析了中国本土奢侈品品牌现状的教训以及经验,结合国外成功奢侈品品牌营销经验的启示,从品牌策略、产品策略以及人才策略三个角度为中国打造本土奢侈品牌提出了指导性的建议和策略.\x05

    Finally,this paper focus on how to create local Chinese luxury brand,analyzes the present situation of Chinese native luxury brand experience,with lessons and the luxury brands overseas success marketing experience revelation,from the brand strategy,product strategy and talent strategy for Chinese make three points native luxury brand put forward the Suggestions and strategies in-country.\x05

    本论文主要采取了案例分析法,选取了国际知名奢侈品牌的成功营销案例,并结合中国市场现状,对奢侈品牌的品牌定位及策略进行了系统地研究.\x05

    This thesis mainly take the case analysis,the author selects famous international luxury brand success marketing,and combined with the Chinese market case status of luxury brand brand positioning and strategies are studied systematically.\x05

    ----------------以下是无对照版-------------

    Firstly,the definition of from luxury based on luxury brands,combining with the definition of the research,this paper analyzes the characteristics of luxury goods and luxury brands.Then the luxury market in China,combining the present situation of Chinese background of luxury consumer market situation,features and luxury consumption,the new trend analysis systematically studied Chinese luxury consumer behavior characteristic and consumption.Through the luxury market for luxury,and the consumer research and discussion,this paper analyzes how to conduct luxury brand localization should be,and with Louis vuitton company's successful cases detailed explored luxury brands strategy.

    Finally,this paper focus on how to create local Chinese luxury brand,analyzes the present situation of Chinese native luxury brand experience,with lessons and the luxury brands overseas success marketing experience revelation,from the brand strategy,product strategy and talent strategy for Chinese make three points native luxury brand put forward the Suggestions and strategies in-country.

    This thesis mainly take the case analysis,the author selects famous international luxury brand success marketing,and combined with the Chinese market case status of luxury brand brand positioning and strategies are studied systematically.

    类似问题

    类似问题1: 【英语翻译Asitssalesofcomputerproductshavesurpassedthoseofmeasuringinstruments,thecompanyhasbecomeincreasinglywillingtocompeteforthemassmarketsalesitwouldinthepasthaveconcededtorivals】百度作业帮[英语科目]

    因为计算机产品的销售超过了其它计算产品,该公司越来越执意在大众市场展开竞争,要是在过去它可能会把这个市场拱手让给对手.

    类似问题2: 翻译!

    今天下午空气潮湿,雨水达10毫米

    类似问题3: 【英语翻译用英文翻译下面四段话(知识在初中范围内,单词和句子不要太复杂)1)Tom很早的就起床,吃完早餐后就站在路旁等待旅游车的接送.过了一会,旅游车来了,Tom和同学们一起高兴的去旅】百度作业帮[英语科目]

    1. Tom is very speedy of get up, finish eating a breakfast post - to stand to by the roadside wait for traveling the connecting of car to send.Led a short while, the tour car came, Tom and the classmates together happy that the earth traveled.

    2)

    Mary is reading in the library, side have two kids in the clamoring of horselaugh, hence Mary makes them don't want noise and lets them pipes down to read.

    3)

    Other classmates at write operative of time, Tom after running to last leg-pull in the platform, being as a result seen by the teacher, scolding Tom, Tom doesn't dare pull a prank, but quiet writing industry.

    4)

    The Tom school holds a volleyball game today.After game begins, the Tom very aggressive earth bounces ball and carelessly hits a prinipal as a result, hence the game stopped.

    类似问题4: 窦娥冤全文翻译

    山阳书生窦天章因借了蔡婆婆20两作为盘缠,经过高利贷变成了40两,无力偿还高利贷,无奈之下把自己的七岁的女儿端云送给蔡婆当童养媳来抵债.她为端云取了一个小名窦娥,长大后与蔡婆儿子成婚,婚后两年蔡子病死.后来蔡婆向卢医师索债,卢医师口头答应,后蔡婆婆被卢医骗至郊外谋害,为流氓张驴儿父子撞见,救了一媳一婆.卢医惊走后,张驴儿父子看她们一媳一婆,强迫蔡婆与窦娥招他父子入赘,遭到窦娥的坚决反抗.为了与窦娥成婚,张驴儿想毒死蔡婆要挟她屈从.蔡婆有病想吃羊肚儿汤,张驴儿趁着窦娥去厨房拿盐之际,把毒药倾在羊肚儿汤里,蔡婆因呕吐让给张驴儿的老子吃,把他老子毒死了.张驴儿耍起无赖以“药死公公”为名把窦娥告到官府,贪官桃杌是非不分屈斩窦娥,窦娥砍出血滴白旗,天飘大雪,官人屈斩窦娥此时天上下起鹅毛大雪,血滴上了一丈二尺白旗,从此三年大旱粒米无收.后来窦天章考取进士,至山阴考察吏治.半夜看折子睡着,窦娥的鬼魂向她父亲诉冤,窦天章查明事实,为窦娥昭雪了冤案.舞台上常演的有《斩娥》一折.

    类似问题5: 英语翻译例句:wheniamonthetrack,idon'tseecolor.iamanathlete.iamnotoutthereforblacksorwhites.iamoutthereforme.andiamoutthereformymotherland.[英语科目]

    简单翻译如下:

    我是一个运动员,在跑道上,我看不到任何颜色.我参赛不是为了白人或黑人,我是为了自己和祖国.

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